i love brazilians. i'm getting another one tomorrow. they run $60 where i go.
it does not hurt for me because my esthetician uses wax that attaches just to the hair, not the skin. avoid those wax strips whenever possible. she works on each side so it always comes out equal - for example, if it was someone's first time, they would not walk out hair-free on one side and hairy on the other. i love this method even though i get it all off as it seems to balance the sensation evenly. only the "landing strip" area hurts and that's no worse than taking off a bandaid - she just waxes it and puts her hand over it, the pressure takes the feeling away. rub a little baby oil on it to help moisturize, and your man will be quite happy with how it looks and feels.
i love going because each time less and less hair grows back. it's to the point now - this is TMI, be warned - that even when there is hair that has grown back, it is so soft and fine (and sparse!) that it still feels totally smooth. it's great. it barely has to grow to be waxed, by the way, so don't worry about turning into a hairy beast.
there's no reason to feel shy, either - this is their job. my esthetician sees vagina all day long. as long as you take care of yourself, you have no reason to worry. i was late once because i ran home from the gym to take a shower and she told me i should have just come anyway, she's seen it all (even sweaty, hahaha, ew).